Advanced Google Analytics
About Course
Advanced Google Analytics course + practical projects
Course Overview
What you’ll learn
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Advanced Google Analytics concepts such as assisted conversions and calculated metrics
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How attribution works in general and that it’s not only about traffic sources
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What are scopes and why their knowledge is fundamental
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How events work and which ones makes sense to use
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Many custom things like reports, dimensions, metrics, channel grouping and alerts
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How regular expressions can save time and how to easily automate reports outside GA
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Sessions and clicks are completely different metrics
Description
The course follows the previous one “Google Analytics for beginners course ” and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge.
Certification
Upon completing this course, learners will receive a verified certificate to boost their career. (see sample certificate below)
Course Content
Advanced Google Analytics | Hands on Training Course
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How Google Analytics collects data
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Categorizing data into users and sessions
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Transforming data using configuration rules
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Storing data to generate reports quickly
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How to create a measurement plan
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Managing multiple accounts or properties
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How to set up advanced filters on views
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How to set up event tracking
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How to set up Internal Site Search
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How to set up Custom Dimensions
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How to set up Custom Metrics
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How to set up Calculated Metrics
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How to set up Channel Groupings
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How to set up Content Groupings
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How to set up Enhanced Ecommerce
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How to set up User ID
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How to set up Data Import
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Introduction to segmentation
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Using Multi-Channel Funnel reports for analysis
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Introduction to remarketing
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Introduction to Dynamic Remarketing
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Course conclusion
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