Entrepreneurship Foundation

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About Course

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:

* Identify and analyze entrepreneurial opportunities;

* Enhance your entrepreneurial mindset;

* Improve your strategic decision-making; and

* Build innovative business models.

 

Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

Learners will develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

We establish a framework for examining the innovation process, and quickly transition into exploring how to successfully bring innovations to market.

This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company. This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding.

Examine the many financing options available to get your new venture funded. Learn the basics of finance, valuations, dilution and non-dilutive funding sources. Understand capital structure for new ventures, term sheets and how to negotiate them, and the differences between early-stage versus later-stage financing. Develop an understanding of how to develop winning investor pitches, who and when to pitch, how to avoid common mistakes that limit the effectiveness of the pitch, and how to ‘get to the close’. Key questions answered within the course include: * When to raise outside capital? * What kind of investors invest by stage and where to find them? * What are your fundraising options? * What are the key components of the term sheet? * How to perform company valuations? * How to pitch to investors? * What techniques help the entrepreneur ‘get to the close’?

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Course Content

Entrepreneurship

  • Silicon Valley
  • Nine Key Frameworks for Entrepreneurship
  • The Founding Team
  • Brainstorming
  • Technology Life Cycles and Diffusion
  • Case Discussion and Business Models
  • Customer Development and Lean Startups
  • Customer Development and the Business Model Canvas
  • Why is Customer Development So Tough?
  • Flight Caster
  • Startup Genome
  • Entrepreneurial Marketing
  • Entrepreneurial Sales and Marketing
  • Acid Test for Entrepreneurs
  • Entrepreneurial Sales
  • Trial pay
  • Technology Transfer at Stanford University
  • Entrepreneurship in the Life Sciences
  • Domainr
  • Ulu Ventures
  • Focal Labs
  • Venture Finance, Part 1
  • Venture Finance, Part 2
  • Venture Finance, Part 3
  • Course Summary

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